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When Being Too Data-Driven Can Lead You Astray: A very biased argument from a qualitative researcher

When Being Too Data-Driven Can Lead You Astray: A very biased argument from a qualitative researcher

by design@wearedh.com | May 2, 2022 | Point of View, Tactics

At DH, we love social change marketing, the practice of employing traditional marketing techniques to change behaviors in ways that promote equity and well-being. That means we love to create communication campaigns that support communities and the individuals within...
How communicators can help fight misinformation

How communicators can help fight misinformation

by design@wearedh.com | Feb 18, 2022 | Point of View

Y ou’ve probably read the following assertion in op-eds or heard it as a refrain at industry conferences, but we think it’s one that bears repeating: misinformation and disinformation will be among the greatest challenges societies face in the 21st century, and likely...
Reflections from Fese Elango, Communications Apprentice

Reflections from Fese Elango, Communications Apprentice

by design@wearedh.com | Nov 16, 2021 | Culture, Point of View

The world of PR, marketing and communications is one that carries many connotations. To some, advertising and campaigns can trigger contempt and controversy (Kendall Jenner I’m looking at you) or incite nostalgic emotions as you watch a young pup befriend a pack of...
Viral marketing: Making your social media presence more meme-orable

Viral marketing: Making your social media presence more meme-orable

by design@wearedh.com | Oct 26, 2021 | Point of View

Memes. Regardless of your generation or demographic, you know them. You share them. You love them.   And marketers have noticed. For one, we’re following studies showing memes as part of owned media campaigns massively over-performing compared to traditional...
Reflections from Tyler Bagby, DH Communications Intern

Reflections from Tyler Bagby, DH Communications Intern

by design@wearedh.com | Sep 16, 2021 | Culture, Point of View

As a fresh college graduate who finished his degree during the height of the COVID-19 pandemic, internships, and job opportunities seemed somewhat unattainable. Many companies and organizations were reframing their business models and reorganizing their budgets....
Three things we learned at Opioid Summit 2021

Three things we learned at Opioid Summit 2021

by design@wearedh.com | Aug 24, 2021 | Point of View

As communities work to address the impacts of the pandemic, addressing both physical and behavioral health has been an important part of the conversation. The Washington State Health Care Authority (HCA) recently hosted the 2021 Opioid Summit. This virtual event...
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  • It’s time to think differently about influencer marketing.

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