by [email protected] | Jun 13, 2022 | Point of View
Andrei and I recently returned from Amsterdam, where we met with senior leaders from our sister IPREX agencies around the globe. It’s an annual sharing of ideas that we’re paying attention to as leaders in public relations and marketing. Here are a few trends that...
by [email protected] | May 24, 2022 | Point of View, Research, Tactics
You’ve spent hours designing a campaign strategy to influence social change. You’ve researched your audience. Your creative team hit it out of the park. Your messaging is on point. You’ve built partnerships to expand your reach and are drawing attention with your...
by [email protected] | May 11, 2022 | COVID-19, Point of View, Tactics
It’s no secret that newsrooms across the U.S. have been on the decline, and COVID-19 only exacerbated the problem. The Great Pause (Remember that?) that kicked off the pandemic sent already declining ad revenue into freefall. As event promotions that might normally...
by [email protected] | May 2, 2022 | Point of View, Tactics
At DH, we love social change marketing, the practice of employing traditional marketing techniques to change behaviors in ways that promote equity and well-being. That means we love to create communication campaigns that support communities and the individuals within...
by [email protected] | Feb 18, 2022 | Point of View
Y ou’ve probably read the following assertion in op-eds or heard it as a refrain at industry conferences, but we think it’s one that bears repeating: misinformation and disinformation will be among the greatest challenges societies face in the 21st century, and likely...
by [email protected] | Nov 16, 2021 | Culture, Point of View
The world of PR, marketing and communications is one that carries many connotations. To some, advertising and campaigns can trigger contempt and controversy (Kendall Jenner I’m looking at you) or incite nostalgic emotions as you watch a young pup befriend a pack of...
