by [email protected] | May 11, 2022 | COVID-19, Point of View, Tactics
It’s no secret that newsrooms across the U.S. have been on the decline, and COVID-19 only exacerbated the problem. The Great Pause (Remember that?) that kicked off the pandemic sent already declining ad revenue into freefall. As event promotions that might normally...
by [email protected] | May 2, 2022 | Point of View, Tactics
At DH, we love social change marketing, the practice of employing traditional marketing techniques to change behaviors in ways that promote equity and well-being. That means we love to create communication campaigns that support communities and the individuals within...
by [email protected] | Feb 18, 2022 | Point of View
Y ou’ve probably read the following assertion in op-eds or heard it as a refrain at industry conferences, but we think it’s one that bears repeating: misinformation and disinformation will be among the greatest challenges societies face in the 21st century, and likely...
by [email protected] | Nov 16, 2021 | Culture, Point of View
The world of PR, marketing and communications is one that carries many connotations. To some, advertising and campaigns can trigger contempt and controversy (Kendall Jenner I’m looking at you) or incite nostalgic emotions as you watch a young pup befriend a pack of...
by [email protected] | Oct 26, 2021 | Point of View
Memes. Regardless of your generation or demographic, you know them. You share them. You love them. And marketers have noticed. For one, we’re following studies showing memes as part of owned media campaigns massively over-performing compared to traditional...
by [email protected] | Sep 16, 2021 | Culture, Point of View
As a fresh college graduate who finished his degree during the height of the COVID-19 pandemic, internships, and job opportunities seemed somewhat unattainable. Many companies and organizations were reframing their business models and reorganizing their budgets....
