Senior Account Executive
Gin Pour Expert
Annie is a PR, media relations, and social media junkie with a passion and drive to get her clients in the press and expand their visibility and reputation among target audiences. She fights fires and handholds through crises without breaking a sweat.
You have lived in London and some exciting places. How did you get here?
I grew up in California, a first-generation American (my parents immigrated from Ireland). I moved to Spokane to attend Gonzaga University. After completing a study abroad program in London, an agency I had been interning at over there offered me a job when I graduated. I worked for top lifestyle PR and branding agencies in London before taking a role in-house at a luxury hospitality company to head up their PR. Eventually, I felt the longing of home and familiarity, and relocated to Spokane..
What was it like working in the lifestyle industry?
Because I worked in such a big city where my clients had many competitors, so much of my work was just looking for creative ways to distinguish my clients—coming up with of out-of-the-box ideas. Doing things strictly for the story. For one my clients, a gin bar in London, I had them do the highest gin pour from a second-story window, and that gathered great media coverage. Or I worked with bartenders to come up with unusual cocktails that would get attention. In that industry, there’s an opportunity for PR to really drive the product.
Where are you when you’re not at DH?
I am a major foodie. You can usually find me checking out the latest and greatest restaurants and bars in town. I balance all of that food and drink with fitness classes and running. I also play indoor soccer every weekend.
Are you seeing any trends within the marketing and PR industry that are catching your eye?
I think at the moment there is a huge demand for ‘viral’ campaigns and reaching consumers through social media. I have crafted headlines and stories for clients that have earned them over hundreds of thousands of views on single editorial videos—that didn’t cost them a dime. I think using publications’ social platforms and developing stories that their audiences will be interested in (and therefore inclined to write/film and share) is a fantastic way to gain exposure for a brand without breaking the bank.
Gonzaga University, Bachelor of Arts in Public Relations, Minor in Promotions