Networked for Life

For Northeastern University

Introducing an established brand to the Seattle market


  • Business-to-business (B2B) & Business-to-consumer (B2C) marketing strategy
  • Content strategy & thought leadership
  • Corporate communications
  • Stakeholder & community engagement

Project summary

When Northeastern University announced it had plans to expand its graduate campus offering in Seattle, they turned to us to help shape their brand and enter the market successfully.


DH worked with leaders at the Boston-based institution to identify and recruit a well-connected local CEO, develop compelling corporate partnerships that would be meaningful to students, position the president with key government and community leaders, secure targeted coverage in media outlets and manage a growing social media strategy – all while building the unique brand identity of Networked for Life.


  • Attendance at information sessions grew from a handful to more than 50, and enrollment goals were exceeded by 12 percent.
  • Targeted community engagement and media placements directly connected prospective students with the school.
  • Northeastern adopted this approach and the Networked for Life brand for its growing global graduate campus strategy.