Bringing Gonzaga’s brand to life

For Gonzaga University

The nationally celebrated university needed new content to show during NCAA tournaments and more. We helped them build it while pushing the brand forward.


  • Brand Strategy
  • Media placement & purchase
  • Multimedia, video & radio production

We’ve worked with Gonzaga University for years on a range of projects. Most recently we developed a national TV and digital video ad to extend Gonzaga’s university-wide image campaign titled “unfold.”

A Collaborative Effort

We collaborated with Gonzaga’s internal and creative team and Colormatics to focus on Gonzaga’s brand and showcase lives of alumni. The spot illustrates the opportunities they had at Gonzaga to put in the hard work and passion that revealed a path in their personal and professional lives.

Celeste Shaw, Entrepreneur

Morgen Flowers, Principal

Khalid Shirzad, M.D., Surgeon

With creative developed, we designed a paid media plan to run the spots in major markets across the western United States during GU’s most prominent basketball games of the 2017 – 2018 season.

We also completed a university admissions digital media buy that drove more traffic to the GU admissions website than they’ve ever experienced, including during the basketball team’s Final Four run in the spring of 2017. A smart use of programmatic, social and search ads targeting prospective students paid off.