Alaska Airlines


Helping an airline connect with its hometown. 

Alaska calls on our team to build stronger ties and more meaningful engagement in Seattle. 

uwajimaya link train driving under overpass

Community engagement

The airline wanted to hear feedback about how it’s showing up in Seattle and ideas for strengthening its presence. We helped develop the Alaska Ambassadors program, a regular convening of influential community and business leaders across the Puget Sound region. They share fresh ideas, inform Alaska’s role and voice in the region, and amplify and advocate for Alaska’s programs in their networks and communities. 

Downtown investment

As part of Seattle’s Downtown Activation Plan, Alaska wants to make a meaningful investment in a healthy and vibrant urban center. The airline also wants to invest in ways that align with its values. Our discovery research with Alaska’s priority audiences and city staff leading the effort will identify and evaluate connections between Alaska’s business objectives, the downtown community’s needs, and the vision of municipal leadership. 

Event strategy and execution 

We helped Alaska identify and choose events to attend, sponsor and convene — looking for opportunities to connect with community leaders and hometown audiences that align with airline’s priorities and values. We have deep experience in that area. Our team previously planned and executed an Alaska event honoring its hometown partner, the Boeing Co., which was marking 100 years in business. That event was attended by 700 business and community leaders, including former Govs. Christine Gregoire and Gary Locke, NFL player Russell Wilson — and a just-off-the-line jetliner flown in for the occasion. 

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