by [email protected] | May 11, 2022 | COVID-19, Point of View, Tactics
It’s no secret that newsrooms across the U.S. have been on the decline, and COVID-19 only exacerbated the problem. The Great Pause (Remember that?) that kicked off the pandemic sent already declining ad revenue into freefall. As event promotions that might normally...
by [email protected] | May 2, 2022 | Point of View, Tactics
At DH, we love social change marketing, the practice of employing traditional marketing techniques to change behaviors in ways that promote equity and well-being. That means we love to create communication campaigns that support communities and the individuals within...
by [email protected] | Apr 6, 2022 | COVID-19, Tactics
Amidst the rollout of the COVID-19 vaccine last spring, many people expressed hesitancy about its safety and efficacy, while myths about the vaccine circulated on social media. Silos of misinformation emerged in many vulnerable and underrepresented populations, and...
by [email protected] | Aug 12, 2021 | Point of View, Tactics
Ten+ years since its inception, you’ve heard plenty about the rise of Influencer Marketing — you’ve likely even built relationships with a few influencers to champion your brand or key service offerings. But, like so many of the changes ushered in by the pandemic,...
by [email protected] | Feb 12, 2021 | Creative, Culture, Inspiration, Tactics
To celebrate Valentine’s Day, we thought it would be apt to share some tips on building love for your brand. If you’re looking to increase love for your brand right now (and who isn’t?), read on for some ideas from DH subject-matter experts on how to start...
by [email protected] | Jul 28, 2020 | COVID-19, Point of View, Tactics
As the COVID-19 pandemic continues to surge, school districts across Washington and the country are facing the question of how and when they will reopen for the 2020-2021 school year. Amid the confusing, and often conflicting, statements from federal and local...
