by [email protected] | Feb 2, 2021 | Point of View
Everything is different during the pandemic, including Super Bowl ads. Some heavyweight advertisers will be absent from the commercial breaks. Coke, Audi, Hyundai and Avocados from Mexico are among those riding the bench. But at one least brand — Budweiser — will show...
by [email protected] | Dec 7, 2020 | Inspiration, Point of View
Dr. Mallory Peak was recently promoted to Vice President of Social Change Marketing at DH. In her first two years at the firm, she’s led some of our biggest campaigns, mobilizing behavior change across Washington and beyond. Mallory is chock full of insight relevant...
by [email protected] | Sep 14, 2020 | IPREX, Point of View
So, why did you decide to take on this role? It was a question I heard often over the past three years, as I served as Global President of IPREX, the network of communications agencies — including DH — with offices in 115 cities and roughly 1,700 employees. The answer...
by [email protected] | Jul 28, 2020 | COVID-19, Point of View, Tactics
As the COVID-19 pandemic continues to surge, school districts across Washington and the country are facing the question of how and when they will reopen for the 2020-2021 school year. Amid the confusing, and often conflicting, statements from federal and local...
by [email protected] | Jul 23, 2020 | COVID-19, Point of View
Amid the COVID-19 pandemic, Black Lives Matter protests, economic fears, election anxiety and other 2020 turmoil, something seismic is happening: We’re in the middle of a large-scale shift toward brand action driven by new consumer expectations and the vacuum of...
by [email protected] | Jun 6, 2020 | News, Point of View
Amid the public outcry surrounding the murder of George Floyd, we’ve seen a deluge of statements from brands expressing their condemnation of racism, support for the Black Lives Matter movement and their desire for reform. Some statements have been better than others....