by [email protected] | Oct 26, 2021 | Point of View
Memes. Regardless of your generation or demographic, you know them. You share them. You love them. And marketers have noticed. For one, we’re following studies showing memes as part of owned media campaigns massively over-performing compared to traditional...
by [email protected] | Sep 16, 2021 | Culture, Point of View
As a fresh college graduate who finished his degree during the height of the COVID-19 pandemic, internships, and job opportunities seemed somewhat unattainable. Many companies and organizations were reframing their business models and reorganizing their budgets....
by [email protected] | Aug 24, 2021 | Point of View
As communities work to address the impacts of the pandemic, addressing both physical and behavioral health has been an important part of the conversation. The Washington State Health Care Authority (HCA) recently hosted the 2021 Opioid Summit. This virtual event...
by [email protected] | Aug 12, 2021 | Point of View, Tactics
Ten+ years since its inception, you’ve heard plenty about the rise of Influencer Marketing — you’ve likely even built relationships with a few influencers to champion your brand or key service offerings. But, like so many of the changes ushered in by the pandemic,...
by [email protected] | Jul 29, 2021 | Point of View
The pandemic cast health disparities people experience due to systemic racism and other inequities into sharp relief. Early on, we learned that messages about COVID-19 prevention and vaccination weren’t reaching everyone. As a state, we faced significant...
by [email protected] | Feb 2, 2021 | Point of View
Everything is different during the pandemic, including Super Bowl ads. Some heavyweight advertisers will be absent from the commercial breaks. Coke, Audi, Hyundai and Avocados from Mexico are among those riding the bench. But at one least brand — Budweiser — will show...
