by [email protected] | May 11, 2022 | COVID-19, Point of View, Tactics
It’s no secret that newsrooms across the U.S. have been on the decline, and COVID-19 only exacerbated the problem. The Great Pause (Remember that?) that kicked off the pandemic sent already declining ad revenue into freefall. As event promotions that might normally...
by [email protected] | Apr 6, 2022 | COVID-19, Tactics
Amidst the rollout of the COVID-19 vaccine last spring, many people expressed hesitancy about its safety and efficacy, while myths about the vaccine circulated on social media. Silos of misinformation emerged in many vulnerable and underrepresented populations, and...
by [email protected] | Mar 22, 2021 | COVID-19, Crisis
In our recent work with the Washington State Department of Health (DOH), we’ve partnered with over 47 community based organizations and media outlets that work with special populations who may experience barriers to information and care. These are typically people...
by [email protected] | Dec 17, 2020 | COVID-19, Crisis, Culture
What do you say at the end of a year like this? Thank you, to start. Thank you to our health care providers. To our public health experts. To essential workers. To every organization doing their part to flatten the curve and keep economies resilient while supporting...
by [email protected] | Nov 19, 2020 | COVID-19, Crisis
With the positive news from Pfizer and Moderna in the last weeks, we finally have a light at the end of the long, dark tunnel that has been the COVID-19 pandemic. Unfortunately, we’re not out of the woods yet — in fact, the old saying “it’s always darkest before dawn”...
by [email protected] | Sep 14, 2020 | COVID-19, Crisis
How to keep showing up through the pandemic and prepare for the future.Let’s check in. 2020 is officially halfway over. Breathe. It’s been a decade of a year. Throughout this pandemic, we’ve had to adjust. And let’s be real, most of our communication plans probably...
