2019 Year in Review
Senior Director of Marketing
2019 was full of growth for our firm, our clients and our industry. We wanted to share a bit about the year: our biggest projects, our growing team and fun moments from the year.
Big Moments from 2019
One of our newest clients is apple juice giant and Washington native, Tree Top. We’re supporting them with our friends at French West Vaughan on marketing strategy and corporate communications and excited for campaign rollout in 2020!
We were thrilled to assist King County Metro and King County Parks in promoting their Trailhead Direct shuttle program and help make the outdoors more accessible for the local community.
Joya Child & Family Development
We had the opportunity to help Spokane Guilds’ School and Neuromuscular Center rebrand to Joya Child & Family Development. We believe this new brand encapsulates Joya’s mission and values – full of joy, positivity and the care they deliver to children and families.
HCA Tribal Opioid Solutions
Tribal communities are significantly affected by opioid misuse. This year, we were able to support HCA’s Tribal Opioid Solutions campaign and assist Tribes in their public education work by providing new materials, tools and resources to help combat opioid abuse.
A Year of Social Good
If you’ve been following our blog this year, you’ve probably seen a lot about what we call Social Change Marketing. It’s a model we’ve been working with for decades, but one that came to shape through the majority of our work in 2019.
Social Change Marketing combines behavior change and prevention principles with marketing techniques to promote positive change in target audiences and communities. Our Social Change Marketing work is guided by sustainable change, positive solutions and personal audience connections. We are proud to be able to institute social change marketing with many of our clients to help make our community healthier, safer and stronger.
Social Change in Action
Take a look at some of our projects working to change behaviors for public good across Washington state:
Target Zero — DH continues our work with Washington Traffic Safety Commission toward their goal of zero traffic fatalities by 2030. Our campaigns include emphasizing positive norms in traffic safety to increase seat belt use among special populations and reduce distracted driving and DUIs. Take a look at some of our work here.
DH World Tour 2019
As we’ve ramped up our work in Social Change Marketing, we spent a large part of the year on the road talking about this model and how marketers can use it to reach target audiences.
This year we put our team to work speaking at industry events across the globe!
Star Wars and Social Change: PRSA Icon
Health Care Marketing: SHSMD Connections
Facing Public Health Issues: WSPHA
Influencing Behavior for Social Good: NASMC
An Interview with Debbie Sterling: AWB Policy Summit
Andrei and Jessica attended conferences with our IPREX partners in Warsaw and Dublin, covering topics about agency leadership and other best practices for agencies worldwide.
And just this week, Mallory presented at the 2019 SPARKS Conference about our work with Washington Traffic Safety Commission for DUI cannabis research.
Our Growing Team
DH grew to a team of 31 this year!
Mallory Peak, PhD
Senior Account Director
Senior Graphic Designer
Senior Account Executive
Senior Content Developer & Copywriter