Mallory’s take on:
Driving behavior change across large audiences
Communication to create positive social change only works when you can make the issue meaningful to people, Mallory says: “You have to show how it affects their lives in real and everyday ways.”
That means, first, taking the time as a communicator to understand your audience’s lives — studying existing research or doing your own, asking good questions of people in the affected group, being open to surprises.
It’s also important to leverage community networks — to enlist existing relationships and structures to help spread your message. Or, if those relationships or structures don’t exist, create them — make a space for people who have shared goals to come together.
Engaging partners in public health campaigns
It takes many voices, speaking up together, to effect meaningful change that lasts. To bring them together: find commonalities among various partners; inspire them to get involved — show them what can be accomplished with their help; and give them the tools to connect with one another and with audiences.
“As communicators, it’s our role to facilitate those connections across agencies and organizations that are working on the same public health issues,” Mallory says. “We give them a unified platform to speak to those issues.”
Mallory lived in Australia and Bosnia while completing her master’s and doctoral degrees. Living overseas informs and diversifies your thinking, she says — she puts her own broad perspective to work every day.
“It helps you approach your work with new ideas from a completely different context,” Mallory says. “It also gives you the skills to jump into unfamiliar situations and to swim really well.”
PhD, Communication for Social Change, University of Queensland, Australia
Masters Communication for Social Change, University of Queensland, Australia
Bachelors, Communication, Emerson College, Boston
Leadership & Volunteering
Pacific Northwest Social Marketing Association member and forum speaker
Washington Healthy Youth Coalition Communications Team, 2018
Results Washington Opioid Communications Team, 2018
Washington State Employee Assistance Program Suicide Prevention Workgroup (Communications), 2018
International Communications Association scholar