Denise‘s take on:
Making resourcing good for humans.
Resourcing at DH is about allocating work among our team members to best meet our clients’ goals. That includes creating teams of people with diverse talents and lived experiences.
But it’s also about knowing who’s able to take on work — and helping to protect people against burnout. Denise does this in a space where people tend to feel high ownership of our work and driven to help create positive change.
How do I make the job work for everyone? It’s finding gaps to fill so everyone can do their job and have a good work-life balance.
Balance between media placement and creative.
Denise has experience in graphic design (creating ads) and media buying (purchasing ad space). It’s all connected, or at least it should be, she says.
Creative that doesn’t appeal to the audience targeted in a media buy amounts to wasted money on both ends.
“If you’re trying to reach a mom with kids, and you’re using a photo of a man driving a boat, you’ve missed it,” she says. “If they don’t play together, it doesn’t work.”
Early in her career, Denise worked as a restaurant server. Just as she does now, she would have preferred a behind-the-scenes role: “As a server, you’re responsible for customers’ experience. I just wanted to clean tables.”
Still, she worked hard at the job, which required a blend of friendliness and excellent memory.
As for what makes a good restaurant customer: “Being kind and patient. You never know what somebody else just dealt with. But that’s also part of being a good human.”