Baileigh’s take on:
The big picture of data.
For Baileigh, digital data and metrics are more than numbers. They’re proof points. Digital data can tell a clearer story about a campaign’s impact, so our clients know which tactics are really working.
Baileigh says.
“I love the big picture work we do here at DH. Making large-scale campaigns for social change puts a lot more meaning behind the work, and it’s important to give clients quantifiable factors that show who they’re reaching and how.”
It also helps that digital tools are always evolving, which makes the work fresh and exciting. “There’s always something new to learn,” Baileigh says.
Working together to reach audiences.
Baileigh knows that a memorable digital marketing campaign involves memorable storytelling and branding, but she also loves the analytical side. It’s all about strategy, finding new ways to use your social media presence or digital footprint to reach audiences. “You have to get smart about the existing digital ecosystem and how to enhance it,” Baileigh says. “You can’t have a successful social campaign if there’s no organic social presence with an active following.” Working on a digital marketing plan can be a solitary job, and Baileigh values the culture of collaboration at DH. “It’s been a great opportunity to share ideas with people who actually care about the work but also about you and how you’re feeling,” she says.Fueled by music.
Outside of work, you can find Baileigh at the gym, thrifting or playing competitive volleyball. She’s also a frequent concertgoer and tries to attend a different music festival every year. “Every festival has a different vibe,” Baileigh says. “It’s opened my horizons and made me want to go to smaller venues and hear people I might not otherwise listen to.”Education
Bachelor of arts in business administration, Eastern Washington University