Shireen’s take on:
Priorities for transit agencies
If you want to increase ridership, you need to build value among different audiences, Shireen says — and that starts with humanizing your agency and making your story accessible. Share real stories of real people who are truly benefiting from your services, from your bus operators to your regular riders to your community partners.
“Stories are powerful because it helps people imagine themselves in those situations,” Shireen says.
What makes an account manager great
With a great account manager, you know there’s always someone there to support you.
Shireen says:
They’re one step ahead — thinking of your needs before you do and bringing new ideas and solutions to the table.
The best ride at Disneyland
Shireen loves Disneyland as an almost nonstop multisensory experience. For that reason, Soarin’ Around the World is one of her favorite rides (“although, technically, it’s a California Adventure ride,” she says).
“You feel the wind in your way as you’re soaring around. And it creates different scents as it’s going,” she says. “I appreciate the level of detail. Of course.”
Education
Bachelor of arts, public relations, Gonzaga University