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2019 year in review

Can you have behavior change without shame?
<i>By <strong>Tyler Tullis</strong></i>

By Tyler Tullis

Senior Director of Marketing

December 12, 2019

Big moments from 2019


One of our newest clients is apple juice giant and Washington native, Tree Top. We’re supporting them with our friends at French West Vaughan on marketing strategy and corporate communications and excited for campaign rollout in 2020!

Trailhead direct

We were thrilled to assist King County Metro and King County Parks in promoting their Trailhead Direct shuttle program and help make the outdoors more accessible for the local community.

Joya child & family development

We had the opportunity to help Spokane Guilds’ School and Neuromuscular Center rebrand to Joya Child & Family Development. We believe this new brand encapsulates Joya’s mission and values – full of joy, positivity and the care they deliver to children and families.

HCa tribal opioid solutions

Tribal communities are significantly affected by opioid misuse. This year, we were able to support HCA’s Tribal Opioid Solutions campaign and assist Tribes in their public education work by providing new materials, tools and resources to help combat opioid abuse.

A year of social good

If you’ve been following our blog this year, you’ve probably seen a lot about what we call Social Change Marketing. It’s a model we’ve been working with for decades, but one that came to shape through the majority of our work in 2019.

Social Change Marketing combines behavior change and prevention principles with marketing techniques to promote positive change in target audiences and communities. Our Social Change Marketing work is guided by sustainable change, positive solutions and personal audience connections. We are proud to be able to institute social change marketing with many of our clients to help make our community healthier, safer and stronger.

Social change in action

Take a look at some of our projects working to change behaviors for public good across Washington state.

Starts with one

DH is entering our third year working with the Washington Health Care Authority to decrease prescription opioid misuse and abuse. You can read more about our approach here, along with our tribal focused campaign.

Target zero

DH continues our work with Washington Traffic Safety Commission toward their goal of zero traffic fatalities by 2030. Our campaigns include emphasizing positive norms in traffic safety to increase seat belt use among special populations and reduce distracted driving and DUIs. Take a look at some of our work here.

DH world tour 2019

As we’ve ramped up our work in Social Change Marketing, we spent a large part of the year on the road talking about this model and how marketers can use it to reach target audiences.

This year we put our team to work speaking at industry events across the globe!


Andrei and Jessica attended conferences with our IPREX partners in Warsaw and Dublin, covering topics about agency leadership and other best practices for agencies worldwide.

And just this week, Mallory presented at the 2019 SPARKS Conference about our work with Washington Traffic Safety Commission for DUI cannabis research.

Industry leadership

Michelle Hege

GSI, Incoming Board Chair

sara johnston

PNSMA, Board Member

andrei mylroie

IPREX, Global President

christine varela

PRSA, North Pacific District Board President


The critics’ favorite DH campaign of 2019? The Virginia Mason brand positioning campaign, “Wildlife,” that ran in Seattle earlier this year.

You can see the campaign and videos here!

Our Growing Team

DH grew to a team of 31 this year! 

mallory peak, phd

Senior Account Director

matt duncan

Senior Graphic Designer

Annie Blake-Burke

Senior Account Executive

emily davidson

Media Coordinator

heather zangara

Accounting Coordinator

Adrian rogers

Senior Content Developer & Copywriter

Memories from 2019

Nico and Linda playing cornhole at the DH summer party earlier this year..
The team having dinner to celebrate the year at our holiday party.
Jessica Michelle and Shireen smiling.
A group of DHers volunteering at Toms Turkey Drive this year..
Year 2019 Halloween costume group posing outside of the DH office.
DH members and friends during a 5k event.
Michael, Nico and Jerstin outside of the Treetop Visitors Center.
Mallory and Christine at the PRSA 2019 international conference.
Jasmine, Mallory, Sara, Emily and Kelsey.
Andrei holding one of this years new DH babies Leston.
The team group picture at our year 2019 summer party.
A big group volunteering at this years Toms Turkey Drive this year.
The DH team dressed up for the local Addy Awards this year.

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