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2019 year in review

December 12, 2019

Big moments from 2019

Treetop

One of our newest clients is apple juice giant and Washington native, Tree Top. We’re supporting them with our friends at French West Vaughan on marketing strategy and corporate communications and excited for campaign rollout in 2020!

Trailhead direct

We were thrilled to assist King County Metro and King County Parks in promoting their Trailhead Direct shuttle program and help make the outdoors more accessible for the local community.

Joya child & family development

We had the opportunity to help Spokane Guilds’ School and Neuromuscular Center rebrand to Joya Child & Family Development. We believe this new brand encapsulates Joya’s mission and values – full of joy, positivity and the care they deliver to children and families.

HCa tribal opioid solutions

Tribal communities are significantly affected by opioid misuse. This year, we were able to support HCA’s Tribal Opioid Solutions campaign and assist Tribes in their public education work by providing new materials, tools and resources to help combat opioid abuse.

A year of social good

If you’ve been following our blog this year, you’ve probably seen a lot about what we call Social Change Marketing. It’s a model we’ve been working with for decades, but one that came to shape through the majority of our work in 2019.

Social Change Marketing combines behavior change and prevention principles with marketing techniques to promote positive change in target audiences and communities. Our Social Change Marketing work is guided by sustainable change, positive solutions and personal audience connections. We are proud to be able to institute social change marketing with many of our clients to help make our community healthier, safer and stronger.

Social change in action

Take a look at some of our projects working to change behaviors for public good across Washington state.

Starts with one

DH is entering our third year working with the Washington Health Care Authority to decrease prescription opioid misuse and abuse.

Target zero

DH continues our work with Washington Traffic Safety Commission toward their goal of zero traffic fatalities by 2030. Our campaigns include emphasizing positive norms in traffic safety to increase seat belt use among special populations and reduce distracted driving and DUIs.

DH world tour 2019

As we’ve ramped up our work in Social Change Marketing, we spent a large part of the year on the road talking about this model and how marketers can use it to reach target audiences.

This year we put our team to work speaking at industry events across the globe!

iprex

Andrei and Jessica attended conferences with our IPREX partners in Warsaw and Dublin, covering topics about agency leadership and other best practices for agencies worldwide.

And just this week, Mallory presented at the 2019 SPARKS Conference about our work with Washington Traffic Safety Commission for DUI cannabis research.

Industry leadership

Michelle Hege

GSI, Incoming Board Chair

sara johnston

PNSMA, Board Member

andrei mylroie

IPREX, Global President

christine varela

PRSA, North Pacific District Board President

Awards

The critics’ favorite DH campaign of 2019? The Virginia Mason brand positioning campaign, “Wildlife,” that ran in Seattle earlier this year.

Our Growing Team

DH grew to a team of 31 this year! 

mallory peak, phd

Senior Account Director

matt duncan

Senior Graphic Designer

Annie Blake-Burke

Senior Account Executive

emily davidson

Media Coordinator

heather zangara

Accounting Coordinator

Adrian rogers

Senior Content Developer & Copywriter

More from the blog

The power of community media: A path to deeper engagement 

The demand for audiences’ attention is higher today than ever before. Relying on traditional media channels alone is no longer enough.

Remembering DH founder Jim Desautel.

His vision, entrepreneurship and gifted storytelling laid our foundation as a social impact agency.

DH’s 2023 Year-in-Review

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