Influencing Behavior for Social Good at NASMC 2019

tyler tullis

Michelle Hege

Oct 17, 2019

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At this year’s North American Social Marketing Conference (NASMC) the major theme was Influencing Behavior for Social Good. This international conference held in Ottawa, Canada welcomed over 150 delegates from Canada, the United States, Mexico, Australia and the United Kingdom who were there to discuss the latest trends in social change marketing and to exchange ideas.

DH and our client, the Washington State Health Care Authority, collaborated on a presentation about Washington State’s opioid misuse prevention campaign. Melissa Thoemke and I focused our talk on the campaign’s use of a powerful idea – personal empowerment – to show how everyone can take a simple step to make a positive difference in the opioid crisis.

The Starts with One campaign focuses on three target audiences – young adults (18-24 years old), their parents and older adults (65 years old and up) and provides simple steps that have a big impact: having personal conversations to prevent opioid misuse along with safe storage and safe disposal of medications. Learn more about these topics at

At the conference, we heard what other states and provinces are doing to work on the opioid issue and attended sessions about behavior change campaigns on topics ranging from water and energy conservation to cardiovascular health to traffic safety. It was a great opportunity to hear from other leaders in the social change marketing arena and share ideas.

You can learn more about our various work with HCA and the Starts with One campaign here as well as some of our other social change marketing campaigns with Washington Traffic Safety Commission and King County’s Trailhead Direct.

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