8 Tips for Writing an Op Ed: Join the Conversation in 2020

8 Tips for Writing an Op Ed: Join the Conversation in 2020

Amid perhaps the most tumultuous year in modern American society, organizations of all types have new opportunity as trusted messengers to provide a point of view that can help shape the future of not only their industry, but our communities and our collective worldview.

A leadership exercise — seeing the whole picture.

A leadership exercise — seeing the whole picture.

In early March I attended the Emerging Leaders Conference in Boston along with DH Partner Andrei Mylroie and Senior Account Executive Shireen Khinda. The conference was hosted by IPREX, a global global communications network of over 100 agencies, including DH. This was a chance to develop leadership skills alongside colleagues from all over the world.

Digital Marketing Statistics Shaping 2019

Digital Marketing Statistics Shaping 2019

I recently posted a blog summarizing the biggest ideas I took away from this year’s Digital Summit event. I’ve since received several questions about specific trends shaping the digital landscape, so I wanted to share a few key stats I heard at the conference with implications for your digital program.

Digital Summit 2019 Recap

Digital Summit 2019 Recap

Last week I attended the 2019 Digital Summit in sunny Phoenix, Arizona (a welcome reprieve from the snow-pocalypse in the Pacific Northwest, I might add).

Hashtags: Art of the Dual Wield

Hashtags: Art of the Dual Wield

One of the most common questions I get in social media trainings is, “How do I get my posts in front of more users?” After all–Facebook in particular is making it tougher for content from brands to be seen, sinking them lower in the newsfeed algorithm. Hashtags are low-hanging fruit to tap into wider, trending, timely conversations happening on social platforms. That’s all hashtags are, of course–a way to categorize conversation topics. The hashtags featured most in posts, trend.

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