We’re in the middle of a largescale shift toward brand action driven by new consumer expectations and the vacuum of consistent leadership from the highest levels of governments. It’s hard not to notice this given the confluence of COVID, Black Lives Matter, economic uncertainty and more.
Amid perhaps the most tumultuous year in modern American society, organizations of all types have new opportunity as trusted messengers to provide a point of view that can help shape the future of not only their industry, but our communities and our collective worldview.
Washington is one of six states where consumer confidence has been declining. In Spokane County, COVID-19 cases have been on the rise since Memorial Day weekend. Locally, this has had a negative impact on our regional economy and has put additional strain on local businesses who face the risk of permanent closure.
Nico and I were so excited to go to the national Agents of Change Summit 2020 (AOCS 2020) in San Diego this year – not only as a speaker and sponsor, but to see what other nationwide leaders in all sectors are doing in the social change marketing space.
DH is proud to sponsor this year’s Agents of Change Summit, a gathering of leaders in public health, government, nonprofit, digital and social media, marketing and technology to change health behaviors for greater social good.
One of Spokane’s great strengths has always been collaboration. It’s one of the reasons our region punches above our weight to achieve big things.
SPARKS 2019 is an annual conference hosted by the Pacific Northwest Social Marketing Association (PNSMA) for those working in social change marketing.
At this year’s North American Social Marketing Conference the major theme was Influencing Behavior for Social Good. This international conference held in Ottawa, CA welcomed over 150 delegates from Canada, the United States, Mexico, Australia and the United Kingdom who were there to discuss the latest trends in social change marketing and to exchange ideas.
The Washington State Public Health Association’s 2019 annual conference (wspha) was definitely one to remember. Surrounded by thought leaders in the public health sector, we came away with one major takeaway – Washington is ahead of the curve when it comes to facing public health issues head on.
I currently sit on the board of directors for the pacific northwest marketing association (PNSMA) and love the opportunities to work alongside other communications professionals and researchers to create an impact in our community. Recently, I attended PNSMA’s quarterly Fall Forum.
Last week, I attended the Association of Washington Business’s (AWB) Annual Policy Summit. AWB, Washington’s largest and oldest statewide business association, brings together members from businesses across Washington every year at this event to help them gain insights on trade policy, small business leadership, entrepreneurship, and engage in high-level, statewide policy discussion.
Last week, Andrei and I travelled to Nashville to attend the 2019 Society for Healthcare Strategy & Market Development conference (SHSMD). The conference focused on health care marketing and trends we are seeing within the industry.
Last week, over 300 people came together at the 2019 Inland NW State of Reform Health Policy Conference in Spokane. Representing diverse backgrounds—including providers and payers, elected officials and policymakers, marketers and communicators, public health professionals and social workers—we gathered to share insight and discuss the current health care landscape.
In recent weeks, we’ve seen a series of developments in the United States’ ongoing efforts to address the opioid crisis. Between the $572 million Johnson + Johnson settlement in Oklahoma and the Sackler family offering $3 billion with Purdue Pharma filling for chapter 11 bankruptcy, the floodgates are opening for a greater degree of accountability around this issue.
Washington State has many advantages for businesses, but no matter where your business calls home, there are always challenges.
Too often digital media is being framed as diametrically opposed to traditional media, when in fact, they both play a unique role. And yes, we’re saying that in 2019. Before we dive into that, let’s look at a few other realities across paid media. We are no longer looking ahead to a digital-first media landscape.
In mid-2018, DH closed down shop for a week of trainings in Agile methodology. A lot of organizations describe themselves as “agile” in some context, but for DH, this methodology marked a revolutionary change in our approach to developing strategy, collaborating with clients and executing work.
Last month, Mallory and I took part in the 2019 East West Life Science Summit at the Davenport Hotel in Spokane. The annual event is presented by Life Science Washington, a 500-member trade association of innovators, business leaders and research institutions working together to grow the state’s life science industry.
Last month, Greater Spokane Incorporated invited me to tell the DH story at its “Wine at Barrister” event. I’ve told DH’s founding story many times, but this was the first time I’d told it in front of an audience.
In March, I had the opportunity to attend the IPREX Global Leadership Conference in Dublin. DH is a partner in IPREX, a global network of 65 independently owned communications and marketing firms.
Being the biggest doesn’t make you the best. While larger health systems have many advantages, including war chest-sized marketing budgets, there are proven strategies for smaller hospitals and health care systems to succeed in competitive markets.
Earlier this month I attended the 2019 American Public Transit Association (APTA) annual conference. I was there to keep tabs on the latest trends in public transit — and to spend time with friends!
Last week I attended the annual Health Care Forum from Greater Spokane Incorporated and moderated by our own Michelle Hege. The focus was near and dear to my heart — how Washington and our communities are addressing the opioid crisis.
I recently posted a blog summarizing the biggest ideas I took away from this year’s Digital Summit event. I’ve since received several questions about specific trends shaping the digital landscape, so I wanted to share a few key stats I heard at the conference with implications for your digital program.
On January 10th, nearly 800 providers, payers, conveners, elected officials, policy wonks – and a few communicators – came together in downtown Seattle at the State of Reform to discuss the current health care landscape in Washington state and what to expect this coming year from our government officials as it relates to health care policy.
Andrei was recently featured in a blog from one of our IPREX partner firms, Wells Hasley Mayhew, Alongside Alexandra Mayhew. They chatted about cultural dynamics driving how companies are doing business on either side of the Pacific.
By now hospital marketers know that different types of messages and varied tactics are needed to reach patients from different generational groups. But do hospitals need entirely different marketing strategies to reach millennials vs boomers?
From the outside, responsibilities of hospital departments seem clear. Physicians and members of the clinical care staff provide services. Customer Service makes sure patients are informed on where to go, where to park, and how to pay.