With our IPREX partner Marketing for Change, we recently produced a survey of 1,519 parents from across the United States about their behaviors during the pandemic. The study provides a statistical portrait of how families are coping.
Let’s start with the obvious — COVID-19 isn’t going anywhere anytime soon. While no one has a crystal ball to predict what life will be like this summer, fall or into 2021, we do know that the majority of Americans will not be going back to life as normal until a vaccine is developed and distributed.
Data on our interpersonal lives and family dynamics can be scarce, but it is essential in impacting behavior in meaningful ways. Understanding these dynamics helps us better connect with our audiences, whether we are influencing good behavior or driving purchasing decisions.
Different organizations are taking very different approaches during COVID-19. Certainly, there is no play book for this event. Our team has been watching communication during this time and identifying examples of leadership. A few of our take-aways:
Michelle and Christine recently spoke to the greater Spokane business community about strategies to engage with audiences during COVID-19 and shared examples from organizations across the country. We’ve broken the content into two blog posts. Take a look at part one.
As COVID-19 rewrites the ways we live and work, many of us our confronting serious disruptions on a daily basis. This virus is impacting us all in unforeseen ways, along with the realization that our individual actions are closely connected to each other’s wellbeing.
As the world grapples with COVID-19, communicators in health care, hospitality, government, professional services, education and every other industry are working to ensure their businesses and employees are safe and supported — despite many unknowns and, sometimes, a strong sense of powerlessness.
DH is a partner agency of IPREX — the largest network of independently owned agencies in the world. Our partners across the globe have been closely watching the spread of the coronavirus and preparing clients to communicate to employees, customers and communities.
Being the biggest doesn’t make you the best. While larger health systems have many advantages, including war chest-sized marketing budgets, there are proven strategies for smaller hospitals and health care systems to succeed in competitive markets.
Last week I attended the annual Health Care Forum from Greater Spokane Incorporated and moderated by our own Michelle Hege. The focus was near and dear to my heart — how Washington and our communities are addressing the opioid crisis.
2018 was a big year for our firm, our clients and the marketing industry. So, we wanted to share a recap of some of the biggest projects, industry news, best practices and other big news from the year.
Can small steps create major change? That’s the question Amy Blondin, Chief Communications Officer for the Washington State Health Care Authority (HCA) and I explored last week in a presentation we gave at the annual SPARKS Conference in Seattle.
By now hospital marketers know that different types of messages and varied tactics are needed to reach patients from different generational groups. But do hospitals need entirely different marketing strategies to reach millennials vs boomers?
From the outside, responsibilities of hospital departments seem clear. Physicians and members of the clinical care staff provide services. Customer Service makes sure patients are informed on where to go, where to park, and how to pay.
Technology is driving systematic change not only in health care, but in the ways health providers market their services. Here’s what Christine learned at SHSMD 2018.
The opioid crisis is sweeping through the U.S., touching nearly every community in our country. In areas of Washington State, opioid overdose deaths are now the leading cause of accidental deaths—more than firearms and car accidents.
Even if your organization doesn’t have a comprehensive patient experience program, there are some fundamentals you can bring to your organization. Here are the five easy ways you can help your organization engage in improving the patient experience journey.
Competition is stiff among hospitals in the U.S. According to U.S. National Library of Medicine National Institutes of Health, 75 percent of all hospitals have a competitor within 15 miles. As a result, it’s becoming increasingly important for hospitals to differentiate from one another.
Today, wowing patients with a positive experience is critical—only 54 percent of healthcare consumers tell peers about a positive experience compared to 70 percent of retail and 66 percent of banking customers. Consumers are less forgiving of providers with whom they have had a negative experience and seem to recall the bad experiences longer.