We’re in the middle of a largescale shift toward brand action driven by new consumer expectations and the vacuum of consistent leadership from the highest levels of governments. It’s hard not to notice this given the confluence of COVID, Black Lives Matter, economic uncertainty and more.
Washington is one of six states where consumer confidence has been declining. In Spokane County, COVID-19 cases have been on the rise since Memorial Day weekend. Locally, this has had a negative impact on our regional economy and has put additional strain on local businesses who face the risk of permanent closure.
We at DH, along with a local coalition of our Spokane government, businesses and media partners, have teamed up with area school districts to celebrate our high school graduating class of 2020 in this unprecedented time.
With our IPREX partner Marketing for Change, we recently produced a survey of 1,519 parents from across the United States about their behaviors during the pandemic. The study provides a statistical portrait of how families are coping.
Join Dr. Mallory Peak for a live Q&A about Social Change Marketing best practices during COVID-19 hosted by the International Social Marketing Association. This iSMA webinar is free to all.
Join Washington business leaders, including our CEO Michelle Hege, for an upcoming webinar in the Association of Washington Business (AWB) Employee Resources Series. Michelle and other communications experts will discuss how organizations are adapting their communication strategies to adapt to COVID-19, as well as back-to-business strategies as companies prepare for the summer and fall.
Let’s start with the obvious — COVID-19 isn’t going anywhere anytime soon. While no one has a crystal ball to predict what life will be like this summer, fall or into 2021, we do know that the majority of Americans will not be going back to life as normal until a vaccine is developed and distributed.
Data on our interpersonal lives and family dynamics can be scarce, but it is essential in impacting behavior in meaningful ways. Understanding these dynamics helps us better connect with our audiences, whether we are influencing good behavior or driving purchasing decisions.
At the heart of customer experience is trust. Your audiences expect you to be reliable, responsible and consistently deliver on your promises. Trust is hard to build and brands must work hard to maintain it. Simply put: customers don’t do business with companies they can’t trust.
Like many of our clients and partners across the United States, DH has transitioned entirely to remote work since the onset of physical distancing. The safety and health of our team and clients always comes first, but we’re grateful to have the infrastructure and tools to continue collaborating and producing urgent work for our clients without missing a beat.
Different organizations are taking very different approaches during COVID-19. Certainly, there is no play book for this event. Our team has been watching communication during this time and identifying examples of leadership. A few of our take-aways:
Michelle and Christine recently spoke to the greater Spokane business community about strategies to engage with audiences during COVID-19 and shared examples from organizations across the country. We’ve broken the content into two blog posts. Take a look at part one.
As COVID-19 rewrites the ways we live and work, many of us our confronting serious disruptions on a daily basis. This virus is impacting us all in unforeseen ways, along with the realization that our individual actions are closely connected to each other’s wellbeing.
As the world grapples with COVID-19, communicators in health care, hospitality, government, professional services, education and every other industry are working to ensure their businesses and employees are safe and supported — despite many unknowns and, sometimes, a strong sense of powerlessness.
DH is a partner agency of IPREX — the largest network of independently owned agencies in the world. Our partners across the globe have been closely watching the spread of the coronavirus and preparing clients to communicate to employees, customers and communities.