In mid-2018, DH closed down shop for a week of trainings in Agile methodology. A lot of organizations describe themselves as “agile” in some context, but for DH, this methodology marked a revolutionary change in our approach to developing strategy, collaborating with clients and executing work.
Last month, Mallory and I took part in the 2019 East West Life Science Summit at the Davenport Hotel in Spokane. The annual event is presented by Life Science Washington, a 500-member trade association of innovators, business leaders and research institutions working together to grow the state’s life science industry.
Last month, Greater Spokane Incorporated invited me to tell the DH story at its “Wine at Barrister” event. I’ve told DH’s founding story many times, but this was the first time I’d told it in front of an audience.
In March, I had the opportunity to attend the IPREX Global Leadership Conference in Dublin. DH is a partner in IPREX, a global network of 65 independently owned communications and marketing firms.
Last week, I attended the 2019 Portland PRSA Communicator’s Conference. The focus of the one-day conference was communicating through chaos, with several sessions detailing case studies and best practices for communicators.
Being the biggest doesn’t make you the best. While larger health systems have many advantages, including war chest-sized marketing budgets, there are proven strategies for smaller hospitals and health care systems to succeed in competitive markets.
Earlier this month I attended the 2019 American Public Transit Association (APTA) annual conference. I was there to keep tabs on the latest trends in public transit — and to spend time with friends!
Last week I attended the annual Health Care Forum from Greater Spokane Incorporated and moderated by our own Michelle Hege. The focus was near and dear to my heart — how Washington and our communities are addressing the opioid crisis.
I recently posted a blog summarizing the biggest ideas I took away from this year’s Digital Summit event. I’ve since received several questions about specific trends shaping the digital landscape, so I wanted to share a few key stats I heard at the conference with implications for your digital program.
Last week I attended the 2019 Digital Summit in sunny Phoenix, Arizona (a welcome reprieve from the snow-pocalypse in the Pacific Northwest, I might add).
On January 10th, nearly 800 providers, payers, conveners, elected officials, policy wonks – and a few communicators – came together in downtown Seattle at the State of Reform to discuss the current health care landscape in Washington state and what to expect this coming year from our government officials as it relates to health care policy.
Andrei was recently featured in a blog from one of our IPREX partner firms, Wells Hasley Mayhew, Alongside Alexandra Mayhew. They chatted about cultural dynamics driving how companies are doing business on either side of the Pacific.
By now hospital marketers know that different types of messages and varied tactics are needed to reach patients from different generational groups. But do hospitals need entirely different marketing strategies to reach millennials vs boomers?
Because transit is a community investment subject to public approval, transit agencies have a responsibility to demonstrate a return on that investment—not just to its users, but to its community leaders and the voting public.
Jim and Cher Desautel, the original zealots and founders of DH, are starting a scholarship for communications students at Eastern Washington University (EWU).
Our mission statement at DH is to empower people, causes and organizations to make an impact. In the last three years alone, DH team members have served on 32 board positions and been involved in 44 causes. Take a look.
From the outside, responsibilities of hospital departments seem clear. Physicians and members of the clinical care staff provide services. Customer Service makes sure patients are informed on where to go, where to park, and how to pay.
Technology is driving systematic change not only in health care, but in the ways health providers market their services. Here’s what Christine learned at SHSMD 2018.
Last week I attended the Association of Washington Business’s Policy Summit. It’s an annual event that attracts business leaders from around the state to focus on policy issues of importance to employers. I was honored to serve as the Chair for the 2018 Policy Summit event and wanted to share some highlights from the experience.