We’re in the middle of a largescale shift toward brand action driven by new consumer expectations and the vacuum of consistent leadership from the highest levels of governments. It’s hard not to notice this given the confluence of COVID, Black Lives Matter, economic uncertainty and more.
Amid perhaps the most tumultuous year in modern American society, organizations of all types have new opportunity as trusted messengers to provide a point of view that can help shape the future of not only their industry, but our communities and our collective worldview.
Washington is one of six states where consumer confidence has been declining. In Spokane County, COVID-19 cases have been on the rise since Memorial Day weekend. Locally, this has had a negative impact on our regional economy and has put additional strain on local businesses who face the risk of permanent closure.
Join Dr. Mallory Peak for a live Q&A about Social Change Marketing best practices during COVID-19 hosted by the International Social Marketing Association. This iSMA webinar is free to all.
Join Washington business leaders, including our CEO Michelle Hege, for an upcoming webinar in the Association of Washington Business (AWB) Employee Resources Series. Michelle and other communications experts will discuss how organizations are adapting their communication strategies to adapt to COVID-19, as well as back-to-business strategies as companies prepare for the summer and fall.
Let’s start with the obvious — COVID-19 isn’t going anywhere anytime soon. While no one has a crystal ball to predict what life will be like this summer, fall or into 2021, we do know that the majority of Americans will not be going back to life as normal until a vaccine is developed and distributed.
Data on our interpersonal lives and family dynamics can be scarce, but it is essential in impacting behavior in meaningful ways. Understanding these dynamics helps us better connect with our audiences, whether we are influencing good behavior or driving purchasing decisions.
At the heart of customer experience is trust. Your audiences expect you to be reliable, responsible and consistently deliver on your promises. Trust is hard to build and brands must work hard to maintain it. Simply put: customers don’t do business with companies they can’t trust.
In early March I attended the Emerging Leaders Conference in Boston along with DH Partner Andrei Mylroie and Senior Account Executive Shireen Khinda. The conference was hosted by IPREX, a global global communications network of over 100 agencies, including DH. This was a chance to develop leadership skills alongside colleagues from all over the world.
Like many of our clients and partners across the United States, DH has transitioned entirely to remote work since the onset of physical distancing. The safety and health of our team and clients always comes first, but we’re grateful to have the infrastructure and tools to continue collaborating and producing urgent work for our clients without missing a beat.
Different organizations are taking very different approaches during COVID-19. Certainly, there is no play book for this event. Our team has been watching communication during this time and identifying examples of leadership. A few of our take-aways:
Michelle and Christine recently spoke to the greater Spokane business community about strategies to engage with audiences during COVID-19 and shared examples from organizations across the country. We’ve broken the content into two blog posts. Take a look at part one.
As COVID-19 rewrites the ways we live and work, many of us our confronting serious disruptions on a daily basis. This virus is impacting us all in unforeseen ways, along with the realization that our individual actions are closely connected to each other’s wellbeing.
As the world grapples with COVID-19, communicators in health care, hospitality, government, professional services, education and every other industry are working to ensure their businesses and employees are safe and supported — despite many unknowns and, sometimes, a strong sense of powerlessness.
Earlier this month DH attended the Spokane Workforce Council (SWC) board meeting to accept the Spokane Internship Guide Business Award recognizing our internship program for communications and design students.
Nico and I were so excited to go to the national Agents of Change Summit 2020 (AOCS 2020) in San Diego this year – not only as a speaker and sponsor, but to see what other nationwide leaders in all sectors are doing in the social change marketing space.
DH is proud to sponsor this year’s Agents of Change Summit, a gathering of leaders in public health, government, nonprofit, digital and social media, marketing and technology to change health behaviors for greater social good.
One of Spokane’s great strengths has always been collaboration. It’s one of the reasons our region punches above our weight to achieve big things.
2019 was full of growth for our firm, our clients and our industry. We wanted to share a bit about the year: our biggest projects, our growing team and fun moments from the year.
One of the things we were most thankful for this year were the growing families of two DH team members.
SPARKS 2019 is an annual conference hosted by the Pacific Northwest Social Marketing Association (PNSMA) for those working in social change marketing.
Mallory and I had a great time presenting, and while we were there, we had the opportunity to attend sessions led by some of the top industry leaders in the country.
Last month, Tyler and I attended the Puget Sound Social Media Summit which brought together public agencies to discuss best practices and industry trends in social media strategy.
At this year’s North American Social Marketing Conference the major theme was Influencing Behavior for Social Good. This international conference held in Ottawa, CA welcomed over 150 delegates from Canada, the United States, Mexico, Australia and the United Kingdom who were there to discuss the latest trends in social change marketing and to exchange ideas.
The Washington State Public Health Association’s 2019 annual conference (wspha) was definitely one to remember. Surrounded by thought leaders in the public health sector, we came away with one major takeaway – Washington is ahead of the curve when it comes to facing public health issues head on.
I currently sit on the board of directors for the pacific northwest marketing association (PNSMA) and love the opportunities to work alongside other communications professionals and researchers to create an impact in our community. Recently, I attended PNSMA’s quarterly Fall Forum.
Last week, I attended the Association of Washington Business’s (AWB) Annual Policy Summit. AWB, Washington’s largest and oldest statewide business association, brings together members from businesses across Washington every year at this event to help them gain insights on trade policy, small business leadership, entrepreneurship, and engage in high-level, statewide policy discussion.
Last week, Andrei and I travelled to Nashville to attend the 2019 Society for Healthcare Strategy & Market Development conference (SHSMD). The conference focused on health care marketing and trends we are seeing within the industry.
Last week, over 300 people came together at the 2019 Inland NW State of Reform Health Policy Conference in Spokane. Representing diverse backgrounds—including providers and payers, elected officials and policymakers, marketers and communicators, public health professionals and social workers—we gathered to share insight and discuss the current health care landscape.
In recent weeks, we’ve seen a series of developments in the United States’ ongoing efforts to address the opioid crisis. Between the $572 million Johnson + Johnson settlement in Oklahoma and the Sackler family offering $3 billion with Purdue Pharma filling for chapter 11 bankruptcy, the floodgates are opening for a greater degree of accountability around this issue.