Spread Kindness, Not COVID-19: A Consumer Confidence Campaign

Spread Kindness, Not COVID-19: A Consumer Confidence Campaign

Washington is one of six states where consumer confidence has been declining. In Spokane County, COVID-19 cases have been on the rise since Memorial Day weekend. Locally, this has had a negative impact on our regional economy and has put additional strain on local businesses who face the risk of permanent closure.

Webinar: Communicating effectively through COVID-19

Webinar: Communicating effectively through COVID-19

Join Washington business leaders, including our CEO Michelle Hege, for an upcoming webinar in the Association of Washington Business (AWB) Employee Resources Series. Michelle and other communications experts will discuss how organizations are adapting their communication strategies to adapt to COVID-19, as well as back-to-business strategies as companies prepare for the summer and fall.

Getting back to business during COVID-19

Getting back to business during COVID-19

Let’s start with the obvious — COVID-19 isn’t going anywhere anytime soon. While no one has a crystal ball to predict what life will be like this summer, fall or into 2021, we do know that the majority of Americans will not be going back to life as normal until a vaccine is developed and distributed.

COVID-19: New data on social norms for families

COVID-19: New data on social norms for families

Data on our interpersonal lives and family dynamics can be scarce, but it is essential in impacting behavior in meaningful ways. Understanding these dynamics helps us better connect with our audiences, whether we are influencing good behavior or driving purchasing decisions.

Building brand trust starts with employees.

Building brand trust starts with employees.

At the heart of customer experience is trust. Your audiences expect you to be reliable, responsible and consistently deliver on your promises. Trust is hard to build and brands must work hard to maintain it. Simply put: customers don’t do business with companies they can’t trust.

A leadership exercise — seeing the whole picture.

A leadership exercise — seeing the whole picture.

In early March I attended the Emerging Leaders Conference in Boston along with DH Partner Andrei Mylroie and Senior Account Executive Shireen Khinda. The conference was hosted by IPREX, a global global communications network of over 100 agencies, including DH. This was a chance to develop leadership skills alongside colleagues from all over the world.

DH @ Home

DH @ Home

Like many of our clients and partners across the United States, DH has transitioned entirely to remote work since the onset of physical distancing. The safety and health of our team and clients always comes first, but we’re grateful to have the infrastructure and tools to continue collaborating and producing urgent work for our clients without missing a beat.

Organizations getting it right early

Organizations getting it right early

Different organizations are taking very different approaches during COVID-19. Certainly, there is no play book for this event. Our team has been watching communication during this time and identifying examples of leadership. A few of our take-aways:

Lessons from the front lines of COVID-19

Lessons from the front lines of COVID-19

Michelle and Christine recently spoke to the greater Spokane business community about strategies to engage with audiences during COVID-19 and shared examples from organizations across the country. We’ve broken the content into two blog posts. Take a look at part one.

COVID 19: Radically changing behavior in a crisis

COVID 19: Radically changing behavior in a crisis

As COVID-19 rewrites the ways we live and work, many of us our confronting serious disruptions on a daily basis. This virus is impacting us all in unforeseen ways, along with the realization that our individual actions are closely connected to each other’s wellbeing.

DH accepts Spokane Internship Guide Business Award

DH accepts Spokane Internship Guide Business Award

Earlier this month DH attended the Spokane Workforce Council (SWC) board meeting to accept the Spokane Internship Guide Business Award recognizing our internship program for communications and design students.

A Force for Change: Agents of Change Summit 2020 Recap

A Force for Change: Agents of Change Summit 2020 Recap

Nico and I were so excited to go to the national Agents of Change Summit 2020 (AOCS 2020) in San Diego this year – not only as a speaker and sponsor, but to see what other nationwide leaders in all sectors are doing in the social change marketing space.

Welcome to Agents of Change Summit 2020

Welcome to Agents of Change Summit 2020

DH is proud to sponsor this year’s Agents of Change Summit, a gathering of leaders in public health, government, nonprofit, digital and social media, marketing and technology to change health behaviors for greater social good.

Together We’re Greater

Together We’re Greater

One of Spokane’s great strengths has always been collaboration. It’s one of the reasons our region punches above our weight to achieve big things.

2019 Year in Review

2019 Year in Review

2019 was full of growth for our firm, our clients and our industry. We wanted to share a bit about the year: our biggest projects, our growing team and fun moments from the year.

DH Mom Blog

DH Mom Blog

One of the things we were most thankful for this year were the growing families of two DH team members.

PNSMA SPARKS 2019 Preview

PNSMA SPARKS 2019 Preview

SPARKS 2019 is an annual conference hosted by the Pacific Northwest Social Marketing Association (PNSMA) for those working in social change marketing.

Social Media All-Stars

Social Media All-Stars

Last month, Tyler and I attended the Puget Sound Social Media Summit which brought together public agencies to discuss best practices and industry trends in social media strategy.

Influencing Behavior for Social Good at NASMC 2019

Influencing Behavior for Social Good at NASMC 2019

At this year’s North American Social Marketing Conference the major theme was Influencing Behavior for Social Good. This international conference held in Ottawa, CA welcomed over 150 delegates from Canada, the United States, Mexico, Australia and the United Kingdom who were there to discuss the latest trends in social change marketing and to exchange ideas.

Facing Public Health Issues: Takeaways from WSPHA 2019

Facing Public Health Issues: Takeaways from WSPHA 2019

The Washington State Public Health Association’s 2019 annual conference (wspha) was definitely one to remember. Surrounded by thought leaders in the public health sector, we came away with one major takeaway – Washington is ahead of the curve when it comes to facing public health issues head on.

PNSMA Fall Forum: Traffic Safety Culture & Social Change Marketing

PNSMA Fall Forum: Traffic Safety Culture & Social Change Marketing

I currently sit on the board of directors for the pacific northwest marketing association (PNSMA) and love the opportunities to work alongside other communications professionals and researchers to create an impact in our community. Recently, I attended PNSMA’s quarterly Fall Forum.

An Interview with Debbie Sterling, GoldieBlox CEO

An Interview with Debbie Sterling, GoldieBlox CEO

Last week, I attended the Association of Washington Business’s (AWB) Annual Policy Summit. AWB, Washington’s largest and oldest statewide business association, brings together members from businesses across Washington every year at this event to help them gain insights on trade policy, small business leadership, entrepreneurship, and engage in high-level, statewide policy discussion.

Health Care Marketing: SHSMD 2019 Recap

Health Care Marketing: SHSMD 2019 Recap

Last week, Andrei and I travelled to Nashville to attend the 2019 Society for Healthcare Strategy & Market Development conference (SHSMD). The conference focused on health care marketing and trends we are seeing within the industry.

Insight from State of Reform

Insight from State of Reform

Last week, over 300 people came together at the 2019 Inland NW State of Reform Health Policy Conference in Spokane. Representing diverse backgrounds—including providers and payers, elected officials and policymakers, marketers and communicators, public health professionals and social workers—we gathered to share insight and discuss the current health care landscape.

A pivotal moment in the opioid crisis

A pivotal moment in the opioid crisis

In recent weeks, we’ve seen a series of developments in the United States’ ongoing efforts to address the opioid crisis. Between the $572 million Johnson + Johnson settlement in Oklahoma and the Sackler family offering $3 billion with Purdue Pharma filling for chapter 11 bankruptcy, the floodgates are opening for a greater degree of accountability around this issue.

When an Agency Becomes Agile.

When an Agency Becomes Agile.

In mid-2018, DH closed down shop for a week of trainings in Agile methodology. A lot of organizations describe themselves as “agile” in some context, but for DH, this methodology marked a revolutionary change in our approach to developing strategy, collaborating with clients and executing work.

Our Take: 2019 Life Science Summit

Our Take: 2019 Life Science Summit

Last month, Mallory and I took part in the 2019 East West Life Science Summit at the Davenport Hotel in Spokane. The annual event is presented by Life Science Washington, a 500-member trade association of innovators, business leaders and research institutions working together to grow the state’s life science industry.

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