A Conversation with Beth Hegde

jessica wade

Jessica Wade
Senior Account Executive

Jun 22, 2016 | Culture

beth hegde

BETH JOINED US us a freelancer during a particularly busy time at DH. We liked her so much, we asked her to join us full time. She is a pro at PR, a thoughtful team member (who, for instance, always cleans out the fridge when the rest of us forgets), and just an all-around good person, who cares deeply about her coworkers, her clients, and the world.

Tell us about yourself.

Beth: I grew up in Ohio and Pennsylvania. I have a Bachelor’s from Shippensburg, a state school in Pennsylvania. I went right from school to my first agency and have loved this industry ever since. With the combination of small agencies, large agencies and a corporate position, I have done some really varied work. My dream job was to work for Nike Running, and I was lucky enough to do that from 2000-2004. My husband and I have moved quite a bit, but we are really settled in Spokane. Our kids are 9 and 11 and they consider this home.

How did you choose a career in this field?

Beth: I had a sales job in college—going to video stores to sell popcorn. I liked selling an idea more than a product. Once I found the right person for the product, convincing them that our popcorn was the best was actually fun. In many ways, this is how good PR and marketing work. You have to be a storyteller—and find the right person to listen to your story.

What brought you to DH?

Beth: My family has been in Spokane for just about a year. I had been freelancing and met some DH staff in this great small town. Things just clicked. DH is the perfect mix of talented, motivated people and great clients. I’m so excited to be here.

What has been your favorite project so far?

Beth: Ecova is a cool client. They do so much in the energy world, and the possibilities are endless.

What do you do when you’re not in the office?

Beth: Our kids are really active in sports and music, so there is a lot to keep us busy. We’re lucky that we live right between Manito and Comstock Parks so we’re enjoying the awesome green space that Spokane offers. We love to camp, play soccer and baseball, and hang out with our dog.

Can you tell us a cool story from when you worked at Nike?

Beth: When 9/11 happened, Nike executives gathered to determine their response as a company. Phil Knight, the founder, decided that we would run a relay race—all the way across the country. I was on the team that made that happen. We ran from Astoria, Oregon, to a firehouse in downtown New York City. It took 44 days and runners ran in pairs, carrying a baton that they passed to the next runners. Each night we stopped at a firehouse in small towns, honoring the firefighters and donating athlete-signed items so they could raise money.

I was on the trip for the entire 44 days, writing stories from the road for Nike employees to read each morning. It was actually my responsibility to keep the story out of the media, which wasn’t easy. It was an unbelievable experience. We slept in low-budget hotels for just a few hours a night and spent 15 hours a day in smelly runner vans. But it pushed forward the healing process, and it made me proud of our country and the company I worked for.

Now for some fun questions. What cheers you up?

Beth: A delicious meal, prepared by someone else (and cleaned up by someone else too).

Are you a good judge of character?

Beth: Well, I’m judgmental—I’m quick to form an opinion. Then it can take time to reverse that initial impression. I’m not sure if that makes me a good judge or just judgey.

What have you learned today?

Beth: Like every day, I learned that the world is limitless. There’s always more to explore. I’m a list maker (my dad told me that when I was little, I made lists and the last item on my list was “make a new list”)—so I have lists of things I want to do. Currently, guitar, yoga and sewing are on the list. I can’t wait to cross those off.

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