Judy’s take on:
A brainstorming session should start with something fun, Judy says — to get creative energy flowing in the room right off the bat. It’s also important to turn off your critical self.
You should feel free and safe to bring up ideas, because you never know where great ones will come from.
Print collateral that stands out
People are overloaded with visual input, and they’re savvier about the information they’ll take in. To stand out, Judy suggests creating customized pieces that make recipients feel special. Or creating a piece that’s an unusual size. Or using a fun foil, die cut or paper with a tactile feel.
“Basically, people appreciate beautiful things and relevant messages that speak to them, materials that are thoughtful,” Judy says. “So create something beautiful they’ll want to hang on to instead of toss in the trash.”
Once a week, Judy’s whippet comes to work with her.
“She brings joy and a sort of peace to sometimes hectic days,” Judy says. “Her name is Sunshine. And — this might sound cheesy, but it’s true — she adds a little sunshine to everyone’s day.”
Associate of applied science, advertising art, Spokane Falls Community College
Associate in arts, general studies, Spokane Falls Community College